Make the most of your time by posting when your customers are online
Experiment with different times. Each audience is different. For example, some customers may browse social media more during commuter hours or lunch breaks.
Identify clear objectives and build metrics to help you gauge your success
If your objective is getting the word out about your business, then having 30,000 people share your posts is great progress. If you’re using social media to drive sales, then new inquiries about your product, like ‘where can I get this?’ is a performance indicator that really matters.